AI and data at the centre of every strategic decision — without a technical background
Leaders don't need to be data engineers or AI experts. They do need to ask the right questions, critically evaluate AI initiatives and weigh data investments properly. This half-day gives them the compass.
What you'll learn
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Data literacy for leaders
What you need to understand to steer effectively on data — without having to code yourself.
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The right questions for your data team
Which questions force clarity? How do you avoid accepting a dashboard you don't understand?
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KPIs that actually steer
The difference between metrics that change behaviour and metrics that merely sit on a dashboard.
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Evaluating data investments
How to evaluate business cases for data initiatives — and which red flags you must never miss.
Programme
A day in detail — no surprises.
| # | Time | Module | Content |
|---|---|---|---|
| 1 | 09:00–09:20 | Start & expectations | Which data decisions are on the table right now? What do you need to take away today? |
| 2 | 09:20–10:20 | Data literacy & steering questions | Concepts you actually need, questions that force clarity. Case exercise. |
| — | 10:20–10:35 | Break | |
| 3 | 10:35–11:20 | Reading KPIs & dashboards critically | Which dashboard steers, which dashboard reassures. Analyse three real examples. |
| 4 | 11:20–12:10 | Evaluating data business cases | ROI models, time-to-value, hidden costs. Complete a worksheet for your own initiative. |
| 5 | 12:10–12:30 | Question set & next steps | Personal list of 5 questions to ask next week. Concrete follow-up commitments. |
Who it's for
- CEO / CFO / COO
- Management team members
- Directors
- Programme managers
About the trainer
Pascal Mertens
Co-founder & Data and Analytics Consultant
Co-founder of DNMP and economist (University of Amsterdam) with a sharp focus on data, BI and analytics. Pascal previously co-founded Vizieo, a data visualisation and analytics company. Today, at DNMP, he helps organisations turn data into actionable insights and better decisions.
LinkedInParticipant experiences
No technical details, but exactly the management information I needed to ask better questions of my data team.
For years I accepted dashboards I didn't understand. Now I know which questions to ask.
The business case exercise was eye-opening. We'd approved a data initiative that would never have survived the ROI test.
Half a day, but more insight than months of meetings about data.
The list of five steering questions I took away has since become a permanent part of our monthly management meetings.
Book an intake — we'll align the case studies with your sector and the decisions currently on your agenda.
Not sure about the fit?
Book an intake — we'll spend 30 minutes on your goals and give you honest advice.