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DNMP
AI & Data Strategy

From data chaos to a clear AI and data roadmap

Most organisations want to use AI but lack the data foundations to make it work. This workshop brings structure in one day: an AI and data maturity assessment, a prioritised roadmap and the buy-in to execute it.

What you'll learn

  • Measuring data maturity

    Where does your organisation really stand on data? A structured assessment method giving insight across six dimensions.

  • Prioritising initiatives

    Which data investments deliver the most value? A working framework for weighing cost, impact and feasibility.

  • Building a roadmap

    From scattered ideas to a concrete, time-bound roadmap with clear ownership.

  • Stakeholder alignment

    How to sell data initiatives to the board, IT and business — without jargon.

Programme

A day in detail — no surprises.

# Time Module Content
1 09:00–09:30 Start & context Gathering organisational context, participant expectations, day overview.
2 09:30–11:00 Data maturity assessment Group session: score six dimensions and name gaps. Output: heatmap of current state.
11:00–11:15 Break
3 11:15–12:30 Opportunities & prioritisation Identify initiatives, score on impact/feasibility/cost. Complete the prioritisation framework.
12:30–13:15 Lunch
4 13:15–14:30 Roadmap design Place initiatives on a timeline, name dependencies, divide ownership.
14:30–14:45 Break
5 14:45–15:45 Stakeholder communication How to present the roadmap to the board and management? Practice session with real feedback.
6 15:45–16:30 Wrap-up & next steps Final roadmap, confirm ownership, follow-up plan.

Immediate results

  • Data maturity heatmap of your organisation
  • Prioritised list of data initiatives
  • Working roadmap with timeline and ownership

Long-term

  • Shared language on data in management and board
  • Foundation for governance and engineering initiatives
  • Higher success rate of data investments

Who it's for

  • CDO / CIO
  • Management team members
  • Programme managers
  • Data managers
  • Strategic advisors

About the trainer

Pascal Mertens

Co-founder & Data and Analytics Consultant

Co-founder of DNMP and economist (University of Amsterdam) with a sharp focus on data, BI and analytics. Pascal previously co-founded Vizieo, a data visualisation and analytics company. Today, at DNMP, he helps organisations turn data into actionable insights and better decisions.

LinkedIn

Participant experiences

We'd been chasing data issues for years. After one day we had a heatmap and a roadmap the management team could immediately endorse.
Anouk Peters — CDO, Retailketen
Finally a session that doesn't get bogged down in technical details but genuinely focuses on business value and buy-in.
Daan Smit — Data Programme Manager, Verzekeraar
We now use the prioritisation framework for initiatives in every management team meeting.
Laura de Jong — Strategic Advisor, Consultancy
From seven disconnected data projects to one coherent roadmap — in one day.
Tom Vermeer — CIO, Logistiek bedrijf
The stakeholder exercise at the end was what really moved us forward. How to sell a roadmap without jargon.
Roos van Dijk — Data Manager, Gemeente

Book an intake — we'll align the assessment with your sector and maturity level in advance.

Not sure about the fit?

Book an intake — we'll spend 30 minutes on your goals and give you honest advice.

Book an intake